One of these rare sunny days of Summer 2012 in Paris, very surprisingly I ran into a painter in front of Florist Lachaume’s window. My first reaction was: how she dares! Knowing that Lachaume is the only florist in Paris (as far as I know) who announces at its entry “No photo, no visit”. Therefore, I have never entered this emblematic Parisian florist store.
That’s why I couldn’t prevent myself wondering if this is a PR event, and if so, on whose initiative ? Because apparently the painter is quite good at marketing too: look at the logo on her box and her stool, the way she is dressed (hat, apron, long skirt) and her old-style palette !
PR or spontaneous action, it was a pleasant scene, a magic moment, just like the slogan of Lachaume “Le Magicien de l’Ephémère” : The Magician of fleeting (beauty).