Flower Lifestyle

Sharing Yan’s passion for flowers

Invitation to my social media accounts June 5, 2016

Filed under: Uncategorized — M.Y. @ 10:20 am

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My dear followers and visitors, thanks so much for your interest in my blog and for sharing my passion of flowers.

You may notice I haven’t posted anything since more than 2 years. However, I’ve never stopped loving flowers and arranging bouquets, nor watching the trends on floristry.

The world of flowers have been changing fast for several years. More than ever, flowers and plants represent a lifestyle and people’s desire for the nature, in a world where authentic nature is more and more rare.

In a world where numerous new social media are coming up everyday, unfortunately I’m not able to feed each of them regularly.

I’ll keep this blog alive but will prioritize my Instagram and Pinterest accounts : m.y.bloom

Maybe I’ll meet you there ! Thank you!

Y.M.

 

HAPPY NEW YEAR! (my flower book 38) January 1, 2013

My first trial of Wreath, with white and red flowers. 

Wish everybody a Happy 2013! 

Wreath couronne fleur flower floral art red white

courrone wreath flower fleur art floral

couronne wreath flower fleur art floral

 

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My Flower Book (37): colors & textures November 25, 2012

I like the contrast of complementary colors and different textures in a bouquet: purple-yellow, blue-orange, red-green; silky-rough, airy-leafy…The strong contrast makes a bouquet more dynamic. 

By composing this classic round bouquet with pink Roses, red Sedum and purple Statice, I added a touch of white Camomile as well as some yellow Roses which has the same color as the heart of Camomile. Suddenly the bouquet becomes less statutary, more dynamic. The green Poppy fruits make the bouquet more playful. 

 

Chelsea Flower Show: Gardens October 21, 2012

Gardens are an essential part at Chelsea Flower Show: everybody knows the passion of British people for gardening ! 

Compared to Designers’ gardens, I prefered themed Artisan Gardens which were less “professional” but more lively. 

ARTISAN GARDENS: 

DESIGNER GARDENS

 

Flower Council launched lajoiedesfleurs.com in France

A big outdoor Advertising campaign for a website called “lajoiedesfleurs.com” (the happiness of flowers) is ongoing in Paris. By using a teasing video “Dear Madam, what’s your favorite flower?” repeated on LCD screens in the metro, the campaign encourages people to discover a new website about the flowers. On the website, you can watch the interactive video entirely and find out your favorite flower (supposing you didn’t know it…)

Not surprisingly, I found out the institution behind the website (although it’s not yet very well ranked by search engines): Flower Council of Netherlands, who is also the one behind justcrhys.com and many other website promoting flowers. 

Flower industry being an important part of Dutch economy, Flower Council is the only governmental organisation I know doing real “floral marketing”. When I wrote my paper on “Florists’ marketing” 2 years ago, I noticed a decreasing trend of flower consumption in France, a result of competition from other “gift products” like wine and chocolate. In order to maintain the flower consumption at a stable level, the only way is to create new needs more emotional  than functional. I’m happy to see finally the creation of “lajoiedesfleurs.com” as a reply to this trend. 

I think the vision of Flower Council clearly express this idea:

“We promote all the positive things about plants and flowers, to people in the Netherlands and around the world, by letting people experience the happiness they bring, and by encouraging people to share that fabulous feeling with others.

Not only do flowers and plants look beautiful, they can also boost the mood: cause surprise, bring happiness or offer comfort.

Flowering plants have the power to unleash a wide range of emotions, which all come down to one thing: happiness.

This is what makes the ordinary so extraordinary. Flowers are a rich source of happiness. Something beautiful grows with every plant.”

In terms of execution, although the 5 guys are quite charming, I’m afraid that the style of the website is too much consistent with the homepage of “Flower Council”, meaning a Dutch style not as  modern and glamorous as French image of flowers. I personally find it a pity that Flower Council didn’t try to modernize the image of flowers and make them more fashionable. Paris is a fashion capital!   

 

My flower book (36): autumn bouquet

My last floral arrangement with autumn flowers and foliage: Hydrangea, Dahlia, Veronica, Callicarpa. 

 

Chelsea Flower Show : Floral Designs July 8, 2012

The Floral design is not the most important part of Chelsea Flower Show. I didn’t expect much thus really had some surprises. There are 2 major displays for Floral arrangements: one in the Floral Design Marquee, the other in the Great Pavillion. 

Among all the arrangements, my favorite was Stephen McDonnell’s “Firework”. I’m not a fan of contemporary Floral Art using Sculpture technic and artificial materials than just fresh flowers, but this arrangement really impressed me by its beautiful curves, dynamic colors and the valorization of the flowers. 

Other arrangements of some interest: