Today I tumbled upon a study on e-commerce web sites in the US. The figures show that the first e-commerce sites in terms of conversion ratio (number of visitors transformed to buyers) are flowers sites (Proflowers, 1800flowers and Ftd). Indeed, people who go to a site of flowers want to buy, not just to do “window shopping”.
It’s much easier to buy a pre-prepared bouquet on the Internet, with fixed price than go to choose in a florist’s shop. Furthermore, maybe there are no florists in some small towns in America, but we are always happy to receive a bouquet of flowers.
That is reason why e-shopping of flowers is blossoming, although flowers have tendency to loose in the competition against others gifts, such as chocolates, champagne, etc.
As a going-to-be professional of marketing with a special passion for flowers, personally I think it would be a good idea to introduce this concept in China. It’s not totally new in China but there is no strong flower brands as Proflowers in the US or Aquarelle in France.
Offering flowers is not yet a custom in China, the sales of flowers are quite limited to occasions as St Valentine or anniversaries. However the market has a great potential to develop. I hope I can do that.