The name of “ITIS Gallery” appeared with Christian Tortu when I searched in Google.
It is a Ukrainian lifestyle concept store (let’s call it like that, since “concept stores” are in vague in these days) which offers “not just a collection of interior items, but a special quality of life, individual style.” But this has nothing to do with Tortu, of course.
The famous French florist works with the gallery for their floristic division launched since 2005. “ITIS Gallery Home of Flowers is a unique brand in Ukrainian floristic market which represents well-defined style following well-famous French floristic school.” (I thought that the most famous floral art schools were in Holland…)
Any way, I find the idea interesting. Flowers and bouquets are bound to decorate interiors, and it is so natural to demonstrate flowers with furniture and design objects. Design and floral art, each improves the standing of the other. High end florist brands are rare even in a big capital like Paris, and there is only one Christian Tortu. I can imagine how the gallery is perceived in Ukraine as a prestigious French style place.
Besides, they edit also a lifestyle magazine called “Ya”, which can be qualified as “editorial communication” tool. It is also a way to promote Western European lifestyle, to educate consumers and to expand the brand’s name.
A good idea is 50% of the success.
Courtesy ITIS Gallery