I am completely captivated by the work of the Dutch agency 2Dezign for Just Chrysanthemum, a co-operation of grower group Chryson Foundation and the Flower Council of Holland.
The intention of this project is to fully change the dull image of the chrysanthemum. With 2Dezign’s practical know-how, market research and innovative thinking, this have used all kinds of fantastic ways to demonstrate the trendy and funky side of the chrysanthemum. This project contains every aspect of marketing the new, unconventional image of the flower, ranging from image and product photography, floral arrangements, advertising and POS materials.
A great beginning for another marketing approach in the flower industry.