Flower Lifestyle

Sharing Yan’s passion for flowers

Just 2dezign August 6, 2009

justchrys logo I am completely captivated by the work of the Dutch agency 2Dezign for Just Chrysanthemum, a co-operation of grower group Chryson Foundation and the Flower Council of Holland.


The intention of this project is to fully change the dull image of the chrysanthemum.  With 2Dezign’s practical know-how, market research and innovative thinking, this have used all kinds of fantastic ways to demonstrate the trendy and funky side of the chrysanthemum. This project contains every aspect of marketing the new, unconventional image of the flower, ranging from image and product photography, floral arrangements, advertising and POS materials.


A great beginning for another marketing approach in the flower industry.




 Justchrys american's best model shot


 Justchrys arrangement chrysanthemum 菊花插话 justchrys floral arrangement 菊花插花


Courtesy Justchrysantemum


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