I personally think that Justchrys has a good Marketing strategy, at least a new and daring one. Nevertheless, I don’t always appreciate their artistic photo creations. The world they build throughout their communication images is so artificial and distant that I think consumers wouldn’t easily be able to identify with this lifestyle and atmosphere.
Above is the Autumn picture on the front page of Justchrys‘ website. Well, I understand they wanted to associate the Chrysanthemum image to a more luxury and sensorial positioning, but the execution, in my opinion, is not at the height of the project.
I have done a little research in my image archives and have found two photos that I would use to represent the Chrysanthemum. The image of Chrysanthemums here is glamour and aspirational but remains natural and accessible.
Courtesy Elle Magazine and Numero Magazine