The 13th Interflora World Cup Competition will be held on Friday 26 March 2010 through until Sunday 28 March 2010 in Shanghai together with a unique spectacular floral fashion event presented by leading floral designers.
This is the first time the Interflora World Cup Competition has been staged in China and will showcase the city of Shanghai.
Interflora, being active in China through the partnership with Uniflorist since 2008, is developing the Chinese market of fresh cut flowers. I hope their marketing effort would change Chineses’ flower offering habits. However, I am not so sure that they will much improve the taste for floral art of the average Chinese, because even in Europe (at least in France) the bouquets of Interflora are not quite sophisticated nor original.