Flower Lifestyle

Sharing Yan’s passion for flowers

Spring 2012 Window at Printemps, Paris April 8, 2012

Parisian Department Store Printemps continues the theme “FLOWER” for their window decoration of Spring 2012.

The new collections of this season are absolutely gorgeous ! The color trend is a combination of pastel/sorbet pink, orange, violet colors with flashy yellow, green, fuchsia, hot red…


flower floral fleurs décoration decoration fashion paris magasin

flower floral fleurs décoration decoration fashion paris magasin

flower floral fleurs décoration decoration fashion paris magasin maison


Miss Dior Chérie with garden roses March 14, 2010



 Courtesy Miss Dior


I liked the last campaign of Miss Dior Chérie perfume (above) with a rose. This time, the new campaign (below) is more generous with flowers and we find Miss Dior in a garden of roses. Without a preference for the product, I quite like theses images and they make me want to try the fragrance. The power of Advertising!










Courtesy Miss Dior


Blue roses and purple carnations : ethics in the Floral Industry March 5, 2010

I have just come upon the 2010 spring-summer advertising compaign of the Spanish brand Loewe, with Daria Werbowy. The top model posed in front of a wall covered with creeper and…BLUE Orchids! I have to admit that the blue orchids made me quite uncomfortable.







 Courtesy Loewe






Everyone who has a little knowledge about flowers knows that this variety of Orchid, Phalaenopsis, exists only in white, rose, mauve, and rarely yellow colors. Although the flowers utilized in the shooting were artificial, it could mislead consumers. Furthermore, it is not only a question of aesthetics, but can be ethics.


We are talking more and more about ethics in the floral industry : environment, sustainable development, energy, fair trade, etc. Today I am treating another problem: Transgenesis.


Let’s see the introduction of a laboratory, Florigene:” Florigene uses genetic modification technology to bridge genetic gaps and rapidly deliver valuable improvements to flower species. The improvements to flowers – whether in shape, colour, vase life, disease resistance or other characteristics – have historically been achieved by cross-breeding of existing varieties. Florigene Moon carnations are an exquisite range of unique carnation varieties.” The company’s famous Moon carnations is a collection of carnations whose color varies from light lavanda to dark purple, which don’t exist in the nature. And the copany is working for, apparently, creating blue roses – not tinted blue roses that we can find at the Saint Valentine’s Day (how horrible!), but really “natural” blue roses.

Florigene Moonlite Standard Carnation

Courtesy Florigene

I am not judging the commercial action of Florigene. Anyway, I am not against improving flowers’ vase life and disease resistance by using modern biological and genetic technologies. And new varieties and cultivars of plants have always been created, by crossing other varieties. However, I am always getting shocked by seeing artificial-colored flowers.


As for all others ethics subjects, each person may have his own opinion. Personally, I will never use blue roses or purple carnations in my floral arrangements.


Modern floral design at Bernhard Willhelm fashion show October 5, 2009

Paris – Spring Summer 2010 Womenswear Fashin Week


The German designer Bernhard Willhelm gave a very “floral” fashion show – not that he used floral patterns in his designs but a great number of modern floral design creations were used to decorate models’ hairdress and to accessorize the clothes.


That would be great for any florist to work on such a project.


 Bernhard Willhelm spring/summer 2010 parisBernhard Willhelm spring/summer 2010 ParisBernhard Willhelm spring/summer 2010 Paris









Bernhard Willhelm spring/summer 2010 Paris

Bernhard Willhelm spring/summer 2010 Paris

Bernhard Willhelm spring/summer 2010 Paris


Courtesy Bernhard Willhelm


Flowers in fashion shows August 1, 2009

Todya, not only floral pattern is quite used by designers in fashion creation, but real flowers and nature imitation are celebrated in fashion shows. Let’s see some recent images from :

– House of Holland

– Movimento

– Samuel Cirnansck

– On aura tout vu



 House of Hollandmovimento


On aura tou vuSamuel Cirnansck


“Numéro” dedicated to flowers May 2, 2009

Numéro 103 végétal

roger vivier flower shoe rose 鞋

Annick goutal splendide skincare crème 护肤品




The latest issue of French Magazine Numéro (Group Alain Ayache) is entitle “Végétal”, or Vegetative in English. The magazine defines itself  as “the international magzine of fashion”, but it is quite different from other fashion or feminine magazines. Each issue has a theme that directs all the categories. In this 103 issue, flowers and plants are stars through all the articles and photo shots in fashion, beauty, jewelry and all others columns.

For example, we discover the rose shoe of Roger Viver, inspired by Ikebana; the range “Splendide” skincare of Annick Goutal which incorporates Active Rose Serum in all the products, as well as others vegetative elements, etc.

At this period of financial crisis and pandemic, flowers are just indispensable for bucking up.


Liberty in the spring April 25, 2009


liberty4Cacharel Spring/Summer 2009 ready-to-wear Fashion Show, Paris Fa


This spring is definitely flower.

The French fashion label Cacharel, which earned its reputation for the floral print cotton shirts and dresses “Liberty” in the 1970’s, produced a re-edited collection for the label’s 50’s anniversary. The collection is composed of cute english dresses, scarfs, blouses and bloomers, stuffed bunnies, keyrings and Nike Blazers.

There is a concept store in Paris dedicated to the collection only during a few months, until late May (21 rue d’Uzès, 75002 Paris).

The charm of flowers will never die…