Flower Lifestyle

Sharing Yan’s passion for flowers

My flower book (25): Lady Diana September 5, 2010

Following my last arrangement for Chanel, the composition of today has been created for another famous lady: the Princess Diana.


Yes it’s also a topic from my flower school’s homeworks. It’s about a sympathy arrangement to be placed in front of the statue of Pont de l’Alma, in Paris, where Lady Diana had her car accident and passed away.


I choosed Automn flowers and fruits to make a seasonal composition with chearful colors, instead of a conventional sad arrangement for this kind of occasions.


Flowers used in this arrangements are:

–  Chrysanthemum: Chrysanthemum/Chrysanthème/菊花

Gerbera: Gerbera/Gerbera/非洲菊

Hydrangea: Hortensia/Hydrangea/八仙花,绣球

Hypericum: Hypericum/Millepertuis/金丝桃,黄海棠

Amaranthus: Amaranthe/Joseph’s-coat/尾穗苋

– Rubus: Blackberry/Mûre/复盆子

Kniphofia: Torch Lily/Faux aloès/火炬百合

Nigella: Love in a Mist/Nigelles de Damas/黑种草

 

Spring at Justchrys March 21, 2010

I LAUGHED when I saw in the last “Justchrys spring 2010 newsletter” that the Secretary Day (April 15) is now called Administrative Professionals’ Day. Another invention of florists, of course. Definitely I find that florists have the sense of humor, and the sense of business too. In fact, many “floral holidays” are inventions of florists or have been promoted by florists, like the Saint Valentine’s Day, the Mother’s Day, the Grandmother’s Day, the Secretary Day, etc. Some of them have commercial success, the others failed. The Secretary Day didn’t have the popularity expected by florists, so apparently for this year they decided to include more target groups in their promotion campaign.

 

Having said that, my objectif was only to share with you the new spring collection of Justchrys. Always more creations and original ideas for the promotion of chrysanthemums. But when will they change the atmosphere of the main image? (See my previous critics about the images of Justchrys)

 

 

  

    

     

 Courtesy Justchrys

 

 

Critics : About Justchrys’ images November 2, 2009

 

I personally think that Justchrys has a good Marketing strategy, at least a new and daring one. Nevertheless, I don’t always appreciate their artistic photo creations. The world they build throughout their communication images is so artificial and distant that I think consumers wouldn’t easily be able to identify with this lifestyle and atmosphere.

 

Justchrys Autumn 2009

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Courtesy Justchrys

  

Above is the Autumn picture on the front page of Justchrys‘ website. Well, I understand they wanted to associate the Chrysanthemum image to a more luxury and sensorial positioning, but the execution, in my opinion, is not at the height of the project.

  

I have done a little research in my image archives and have found two photos that I would use to represent the Chrysanthemum. The image of Chrysanthemums here is glamour and aspirational but remains natural and accessible.

  

Liliy Donaldson Elle UK chrysanthemum chrysanthème 菊花模特photo model chrysanthemum flower 菊花模特

  Courtesy Elle Magazine and Numero Magazine

 

 

My flower book (13): Chrysanthemum

 

The 1st November was All Saint’s Day in most European countries. It’s the day when people go to cemetery for their lost family or friends. I don’t know if Chrysanthemum is always their first choice for this day’s flower, I have seen at Parisian florists’ a lot of other flowers like Lily, Hydrangea and Iris, etc., though there were many kinds of Chrysanthemum too.

However, Chrysanthemum is not a cemetery flower. In China, it is the symbol of longevity and rare species are very expensive and sought-after. Justchrys, the organisation pour the promotion of Chrysanthemum has done a great work to change the image of the flower in the West. I find that people begin to accept this flower and appreciate its beauty, it original scent and its variety.

  

I did this bouquet with 5 big burgundy red chrysanthemums and a kind of orange ones in the form of snowball. I like these colors of Autumn, the best season in a year.

  Bouquet floral arrangement création art 插花

 

 

Flowers in this bouquet:

  

Chrysanthemum: Chrysanthemum / Chrysanthème / 菊花

  

Celosia: Cocks comb / Célosie, Crête de coq / 鸡冠花

 

– Unknow foliage/seeds

 

Just 2dezign August 6, 2009

justchrys logo I am completely captivated by the work of the Dutch agency 2Dezign for Just Chrysanthemum, a co-operation of grower group Chryson Foundation and the Flower Council of Holland.

 

The intention of this project is to fully change the dull image of the chrysanthemum.  With 2Dezign’s practical know-how, market research and innovative thinking, this have used all kinds of fantastic ways to demonstrate the trendy and funky side of the chrysanthemum. This project contains every aspect of marketing the new, unconventional image of the flower, ranging from image and product photography, floral arrangements, advertising and POS materials.

 

A great beginning for another marketing approach in the flower industry.

 

 

JustChrys

 Justchrys american's best model shot

 

 Justchrys arrangement chrysanthemum 菊花插话 justchrys floral arrangement 菊花插花

  

Courtesy Justchrysantemum

 

My Flower Book (5) : Play of color July 12, 2009

This is a bouquet composed with 3 different flowers. They are ressembled by color, from white to voilet, and form a sphere (although not perfect) of shaded tones.

 

bouquet floral arrangement 插花

 

 

 

Flowers in the bouquet :

 

Eustoma grandiflorum : Lisianthus / 洋桔梗

– Aster : Aster / Aster / 东俄洛紫菀

– Sedum: Stonecrop / Orpin / 景天