Flower Lifestyle

Sharing Yan’s passion for flowers

Interflora February 28, 2010

       

 

The 13th Interflora World Cup Competition will be held on Friday 26 March 2010 through until Sunday 28 March 2010 in Shanghai together with a unique spectacular floral fashion event presented by leading floral designers.

 

This is the first time the Interflora World Cup Competition has been staged in China and will showcase the city of Shanghai.

Interflora, being active in China through the partnership with Uniflorist since 2008, is developing the Chinese market of fresh cut flowers. I hope their marketing effort would change Chineses’ flower offering habits. However, I am not so sure that they will much improve the taste for floral art of the average Chinese, because even in Europe (at least in France) the bouquets of Interflora are not quite sophisticated nor original.

 

 

My vases (2) February 3, 2010

I found this second-hand made-in-England Chinese style vase at a “Brocante” (A kind of French shops where the “patron” accepts and sells goods on behalf of vendors. The parton charges a commission based on the selling price. The goods are normally things such as old furniture / ornaments / bric-a-brac.)

 

My Vases (1) January 11, 2010

Whoever loves the floral art must love the vases too. I am always looking for beautiful vases wherever I go.

This week-end I have found three vases of different styles.

 

From left to right :

– Black glass vase of Villeroy & Bosh

– White china dish of Villeroy & Bosh

– Little Theodore vase of Haviland

 

My flower book (13): Chrysanthemum November 2, 2009

 

The 1st November was All Saint’s Day in most European countries. It’s the day when people go to cemetery for their lost family or friends. I don’t know if Chrysanthemum is always their first choice for this day’s flower, I have seen at Parisian florists’ a lot of other flowers like Lily, Hydrangea and Iris, etc., though there were many kinds of Chrysanthemum too.

However, Chrysanthemum is not a cemetery flower. In China, it is the symbol of longevity and rare species are very expensive and sought-after. Justchrys, the organisation pour the promotion of Chrysanthemum has done a great work to change the image of the flower in the West. I find that people begin to accept this flower and appreciate its beauty, it original scent and its variety.

  

I did this bouquet with 5 big burgundy red chrysanthemums and a kind of orange ones in the form of snowball. I like these colors of Autumn, the best season in a year.

  Bouquet floral arrangement création art 插花

 

 

Flowers in this bouquet:

  

Chrysanthemum: Chrysanthemum / Chrysanthème / 菊花

  

Celosia: Cocks comb / Célosie, Crête de coq / 鸡冠花

 

– Unknow foliage/seeds

 

My flower book (3) : gift basket June 21, 2009

flower basket panier fleurs 花篮

flower basket panier fleurs 花篮

 

 

 

 

 

 

 

flower basket panier fleurs 花篮

             I  arranged this basket of flowers for the dinner of a friend. He was invited by his Chinese professor. That is why I’ve chosen Peony as the principal flower in this bouquet. Peony is the symbole of wealth and power in China, and is also China’s national flower.

 

           I’ve put floral foam blocs in the basket and have plunged flowers in the moss. Normally if we water the blocs everyday, the flowers and last at least one week, like in a vase.

 

In this bouquet :

 

Paeonia : Peony / Pivoine / 牡丹

Ranunculus : Ranunculus / Renoncule / 毛莨

Viburnum : Snowball / Boule de neige, Viorne / 木绣球, 绣球荚迷

– Foliage / Feuillage / 绿叶

 

For those who are interested in making floral arrangements at home, I think it would be useful to compute the price of this creation (I’m in Paris and I bought the flowers in early May at a florist’s in the 16th arrondissement, which is rather expensive)

– Flowers: 70 €

– Basket: 15 €

– Floral foam: 5 €

 

Online shops for flowers May 14, 2009

ProflowersDeliveryBox

 aquarelle.com

 

 

 

 

 

 

 

 

 

 

 

 

 

Today I tumbled upon a study on e-commerce web sites in the US. The figures show that the first e-commerce sites in terms of conversion ratio (number of visitors transformed to buyers) are flowers sites (Proflowers, 1800flowers and Ftd).  Indeed, people who go to a site of flowers want to buy, not just to do “window shopping”.

It’s much easier to buy a pre-prepared bouquet on the Internet, with fixed price than go to choose in a florist’s shop. Furthermore, maybe there are no florists in some small towns in America, but we are always happy to receive a bouquet of flowers.

That is reason why e-shopping of flowers is blossoming, although flowers have tendency to loose in the competition against others gifts, such as chocolates, champagne, etc.

As a going-to-be professional of marketing with a special passion for flowers, personally I think it would be a good idea to introduce this concept in China. It’s not totally new in China but there is no strong flower brands as Proflowers in the US or Aquarelle in France.

Offering flowers is not yet a custom in China, the sales of flowers are quite limited to occasions as St Valentine or anniversaries. However the market has a great potential to develop. I hope I can do that.

 

Spring at Bois de Boulogne, Paris April 23, 2009

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Bois de Boulogne is an artificial forest in Paris, very closed to my home in the 16th arrondissement.

This spring, I have tried to find flowers which remind me of Beijing, my hometown. I miss the spring in Beijing with blossoms of peach tree.

We say in China that a flower of lilac with 5 petals (instead of 4 normally) can take good luck. I saw in the forest flowers of peach tree with 6 petals (instead of 5), can that give me good luck too ?