Flower Lifestyle

Sharing Yan’s passion for flowers

LaChaume painter July 8, 2012

One of these rare sunny days of Summer 2012 in Paris, very surprisingly I ran into a painter in front of Florist Lachaume’s window. My first reaction was: how she dares! Knowing that Lachaume is the only florist in Paris (as far as I know) who announces at its entry “No photo, no visit”. Therefore, I have never entered this emblematic Parisian florist store. 

That’s why I couldn’t prevent myself wondering if this is a PR event, and if so, on whose initiative ? Because apparently the painter is quite good at marketing too: look at the logo on her box and her stool, the way she is dressed (hat, apron, long skirt) and her old-style palette ! 

PR or spontaneous action, it was a pleasant scene, a magic moment, just like the slogan of Lachaume “Le Magicien de l’Ephémère” : The Magician of fleeting (beauty). 

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Beijing’s Flower Market August 4, 2010

I have been in Beijing, my hom town, during July and have managed to visit a flower market.


In Beijing or other Chinese cities, you won’t see many florist’s shop. There are several big markets gathering dozens of flower shops, for trade or for retail.


I wanted to see the possibility for a Western florist to open a shop in Beijing. I’m still quite persuaded it will work, for two reasons.

On one hand, there is a need in China. I have seen several people with a bouquet in the street or even in restaurants — Chinese people do think of flowers when they have to make a gift.

On the other hand, the current offer in the market is not very satisfying. Most of Chinese florists have no professional traning and don’t have very accurate taste in line with international trends. They creations, though sometimes reflect the Chinese floral art style, are not original because everyone is doing the same thing.

With the Chinese people’s love for luxury and Western lifestyle, I’m sure that a luxury florist store like Lachaume of Paris can be a successful concept in Beijing. Maybe first among foreigners living there and fashionable Chineses, and then it would be possible to educate the Chinese and make the market bigger and bigger.


Here are some photos I’ve taken in the flower market I visited.

 

My flower book (21) : Floral art contest March 21, 2010

I entered the Floral Art Contest 2010 organised by Natura-Dis, a French training program for florists. There were 2 subjects: the first one was to create a classic vegetative table center piece for a business lunch about the sustainable development, so a recycled object must be used in the creation; the second one was to create a modern bouquet for the opening of a small smoothie shop, fruits and exotic flowers must be used in the creation.

 

I have chosen the first subject and had arranged a bouquet of spring flowers resting on cardboard rolls.

Here are some pictures of my creation.

      

  

 

 Flowers used :

Tulipa (6 different varieties)

Viburnum opulus

Fritillaria elwesi and Fritillaria hermon

Spirea grefsheim

Myosotis

Narcissus

Cetraria islandicus

Cladonia

 

 

 

 

My flower book (10): Rouge attitude September 21, 2009

Tomorrow is the first day of Autumn. For city dwellers,  the first signs of the season are surely colors of trees and, if you love flowers, you may have noticed the new arrivals at florists’. At this time of year, the flowers most used for bouquets are chrysanthemum, dahlia, glad, berries, etc.

  

For my homework of the Florist’s course (at Natura-Dis school in France), I have to make 3 floral arrangements in 3 different vases with the same flowers. I have chosen Celosia as the star flower in these bouquets. The Celosia is also called “cocks comb” referring to its form and color.

  

I had made first 2 bouquets with a rectangular and a cube vase. The 3rd one withe the bowl was arranged one week later with the flowers recycled from the cube vase.

  

bouquet floral arrangement celosia 鸡冠花插花

 Flowers in theses bouquets:

 

Celosia: Cocks comb/Célosie, crête de coq/鸡冠花

 

– Grass/Graminée/禾本观赏植物

 

Hypericum: St. John’s wort / Millepertuis / 金丝桃

 

Ligustrum: Privet berries / Baies de Troène / 女贞树果

 bouquet floral arrangement vase boule bowl 球形花瓶 插花

 

My flower book (1) June 1, 2009

 

 

In this series I’ll show some of my first floral arrangements.

I bought most of the flowers at Monceau Fleurs, a French franchise chain of florists positionned as economical and revolutionary. They have a foluma (not at every retalor) of 5 bunches for 10 euros. The flowers are not, of course, of the highest quality. They can last in average one week. But I really think it’s a good marketing operation which makes the chain competitive. As far as I’m concerned, I like choosing my 5 bunches in Sunday afternoon and taking my time to arrange a bouquet at home…

  

bouquet floral art arrangement 插花

bouquet floral art arrangement 插花

 

 

 

 

 

 

 

 

 

 

 

 

 

  Flowers in this bouquet:

 

Agapanthus : African Lily / Agapanthus / 百子莲

Brassica : Kale / Chou ornemental / 羽衣甘蓝(叶牡丹)

Matthiola incana : Stock / Giroflée / 紫罗兰

Eucalyptus : Eucalyptus / 桉树

Rosa : Rose / 玫瑰