Flower Lifestyle

Sharing Yan’s passion for flowers

HAPPY NEW YEAR! (my flower book 38) January 1, 2013

My first trial of Wreath, with white and red flowers. 

Wish everybody a Happy 2013! 

Wreath couronne fleur flower floral art red white

courrone wreath flower fleur art floral

couronne wreath flower fleur art floral

 

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Flower Council launched lajoiedesfleurs.com in France October 21, 2012

A big outdoor Advertising campaign for a website called “lajoiedesfleurs.com” (the happiness of flowers) is ongoing in Paris. By using a teasing video “Dear Madam, what’s your favorite flower?” repeated on LCD screens in the metro, the campaign encourages people to discover a new website about the flowers. On the website, you can watch the interactive video entirely and find out your favorite flower (supposing you didn’t know it…)

Not surprisingly, I found out the institution behind the website (although it’s not yet very well ranked by search engines): Flower Council of Netherlands, who is also the one behind justcrhys.com and many other website promoting flowers. 

Flower industry being an important part of Dutch economy, Flower Council is the only governmental organisation I know doing real “floral marketing”. When I wrote my paper on “Florists’ marketing” 2 years ago, I noticed a decreasing trend of flower consumption in France, a result of competition from other “gift products” like wine and chocolate. In order to maintain the flower consumption at a stable level, the only way is to create new needs more emotional  than functional. I’m happy to see finally the creation of “lajoiedesfleurs.com” as a reply to this trend. 

I think the vision of Flower Council clearly express this idea:

“We promote all the positive things about plants and flowers, to people in the Netherlands and around the world, by letting people experience the happiness they bring, and by encouraging people to share that fabulous feeling with others.

Not only do flowers and plants look beautiful, they can also boost the mood: cause surprise, bring happiness or offer comfort.

Flowering plants have the power to unleash a wide range of emotions, which all come down to one thing: happiness.

This is what makes the ordinary so extraordinary. Flowers are a rich source of happiness. Something beautiful grows with every plant.”

In terms of execution, although the 5 guys are quite charming, I’m afraid that the style of the website is too much consistent with the homepage of “Flower Council”, meaning a Dutch style not as  modern and glamorous as French image of flowers. I personally find it a pity that Flower Council didn’t try to modernize the image of flowers and make them more fashionable. Paris is a fashion capital!   

 

My flower book (36): autumn bouquet

My last floral arrangement with autumn flowers and foliage: Hydrangea, Dahlia, Veronica, Callicarpa. 

 

Chelsea Flower Show : Floral Designs July 8, 2012

The Floral design is not the most important part of Chelsea Flower Show. I didn’t expect much thus really had some surprises. There are 2 major displays for Floral arrangements: one in the Floral Design Marquee, the other in the Great Pavillion. 

Among all the arrangements, my favorite was Stephen McDonnell’s “Firework”. I’m not a fan of contemporary Floral Art using Sculpture technic and artificial materials than just fresh flowers, but this arrangement really impressed me by its beautiful curves, dynamic colors and the valorization of the flowers. 

Other arrangements of some interest: 

 

 

Chelsea Flower Show: Nurseries June 3, 2012

The Great Pavilion is the centerpiece of the show where features all nurseries, flower growers, plant societies and florists.

Actually each nursery is specialized in a specific kind or family of flowers. In a very limited space (most stands are around 4-5 m2, the display or the merchandising is very important to valorize the flowers. I saw some nurseries with the same speciality, orchids for example, but their stands looked so different: some were more attractive than the others. 

Of course the display varies also according to different types of flowers. Most long-stemmed cut flowers are displayed in a regular shape as a floral arrangement sticked in floral foam. My favorites are herbaceous “wild” style flowers that are often displayed as in the nature or in a cottage garden: meaning a voluntarily neglected style but carefully arranged in reality. 

Here is the ranking of my favorite stands: 

  • Gold Medal : Culm View Nursery, Herbaceous Perennial specialist 

  •  Silver Medal: D’Arcy & Everest, Specialist Alpine Nursery & Gardens 

 
  • Bronze Medal: (after hesitating for long) goes to Jacques Amand International, Bulbous Plants Specialist 

 
Of course many other nurseries are of special interest. Here are more pictures. 
The Tokonoma by Binny Plants, Peonies Specialist
 
 Hardy’s Cottage Garden Plants
Harveys Garden Plants, shade and woodland plants, hardy herbaceous plants
McBean’s Orchids
Thorncroft Clematis, early summer flowering clematis
David Austin Roses, bridal bouquet collection
Peter Beales, classic roses
National Chrysanthemum Society
Waitrose & NFU, Fruit, flowers, vegetables & plants
Waitrose & NFU, Fruit, flowers, vegetables & plants
Nong Nooch Tropical Botanical Garden, orchids
 

Peony at Parc Floral Paris April 30, 2012

牡丹 (Mu Dan) &  芍药 (Shao Yao) 

Peony is one of my favorite flowers. In Chinese, the two types of peonies have completely different names, but they belong to the same family: Paeoniaceae. 

In English, their name reflects more obviously the difference : Tree Peony and Herbaceous (bush) Peony. Tree peony flowers are supported by woody branches and lose their leaves in winter while leaving woody stems; bush peonies have non-woody, green stems, they die back in winter and regrow in spring. Tree peonies have bigger flowers and they bloom 15-30 days earlier then herbaceous peonies. 

Tree Peony, 牡丹 (mǔdān), is the national flower of China, it is also known as “flower of riches and honour”. In Chinese culture, Tree Peony is also called “King of Flowers” while Herbaceous Peony is called the “Prime Minister of Flowers”. 

Thanks to a Japanese donation, Parc Floral of Paris hosts a large collection of Peonies. End April, begging May is the season of Tree Peonies, while some of Herbaceous Peonies are not yet in bloom.

 

 

Spring 2012 Window at Printemps, Paris April 8, 2012

Parisian Department Store Printemps continues the theme “FLOWER” for their window decoration of Spring 2012.

The new collections of this season are absolutely gorgeous ! The color trend is a combination of pastel/sorbet pink, orange, violet colors with flashy yellow, green, fuchsia, hot red…

 

flower floral fleurs décoration decoration fashion paris magasin

flower floral fleurs décoration decoration fashion paris magasin

flower floral fleurs décoration decoration fashion paris magasin maison