Flower Lifestyle

Sharing Yan’s passion for flowers

Beijing’s Flower Market August 4, 2010

I have been in Beijing, my hom town, during July and have managed to visit a flower market.


In Beijing or other Chinese cities, you won’t see many florist’s shop. There are several big markets gathering dozens of flower shops, for trade or for retail.


I wanted to see the possibility for a Western florist to open a shop in Beijing. I’m still quite persuaded it will work, for two reasons.

On one hand, there is a need in China. I have seen several people with a bouquet in the street or even in restaurants — Chinese people do think of flowers when they have to make a gift.

On the other hand, the current offer in the market is not very satisfying. Most of Chinese florists have no professional traning and don’t have very accurate taste in line with international trends. They creations, though sometimes reflect the Chinese floral art style, are not original because everyone is doing the same thing.

With the Chinese people’s love for luxury and Western lifestyle, I’m sure that a luxury florist store like Lachaume of Paris can be a successful concept in Beijing. Maybe first among foreigners living there and fashionable Chineses, and then it would be possible to educate the Chinese and make the market bigger and bigger.


Here are some photos I’ve taken in the flower market I visited.

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Critics : About Justchrys’ images November 2, 2009

 

I personally think that Justchrys has a good Marketing strategy, at least a new and daring one. Nevertheless, I don’t always appreciate their artistic photo creations. The world they build throughout their communication images is so artificial and distant that I think consumers wouldn’t easily be able to identify with this lifestyle and atmosphere.

 

Justchrys Autumn 2009

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Courtesy Justchrys

  

Above is the Autumn picture on the front page of Justchrys‘ website. Well, I understand they wanted to associate the Chrysanthemum image to a more luxury and sensorial positioning, but the execution, in my opinion, is not at the height of the project.

  

I have done a little research in my image archives and have found two photos that I would use to represent the Chrysanthemum. The image of Chrysanthemums here is glamour and aspirational but remains natural and accessible.

  

Liliy Donaldson Elle UK chrysanthemum chrysanthème 菊花模特photo model chrysanthemum flower 菊花模特

  Courtesy Elle Magazine and Numero Magazine