Flower Lifestyle

Sharing Yan’s passion for flowers

LaChaume painter July 8, 2012

One of these rare sunny days of Summer 2012 in Paris, very surprisingly I ran into a painter in front of Florist Lachaume’s window. My first reaction was: how she dares! Knowing that Lachaume is the only florist in Paris (as far as I know) who announces at its entry “No photo, no visit”. Therefore, I have never entered this emblematic Parisian florist store. 

That’s why I couldn’t prevent myself wondering if this is a PR event, and if so, on whose initiative ? Because apparently the painter is quite good at marketing too: look at the logo on her box and her stool, the way she is dressed (hat, apron, long skirt) and her old-style palette ! 

PR or spontaneous action, it was a pleasant scene, a magic moment, just like the slogan of Lachaume “Le Magicien de l’Ephémère” : The Magician of fleeting (beauty). 

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My Flower Book (25): country-style bouquet August 10, 2010

In August many florists in Paris are closed for vacation, but the one near my home which proposes 5 bunches of flowers at 10 euros is still open during this period. I bought 10 euro’s flowers last weekend and have arranged these two country-style bouquets. Value for money.


I love these colors : orange, yellow, white, which are quite cheerful but announce already the coming of Autumn.

By the way, the 8th August is the first day of Autumn this year according to the Chinese lunar calendar.